Facebook’s “Community Matters” campaign, led by the agency RESET, reflects the sheer global scope of the platform’s users. Director Diego Contreras takes viewers on a whirlwind adventure across the continents, featuring voices from real Facebook users. We adopted a hyper-realist approach to the sound design, which is subtle and organic while also breathing vibrant life into the visuals. 

In the opening we hear the splashes and laughs of children playing in the sea, followed by the crackle of sparklers and the click of pool balls. Each detail takes the viewer immediately into the moment: chatter, laughter and finally applause as the music fades out and a final voice-over repeats Facebook’s message of togetherness.

CLIENT: Diego Contreras
SOUND DESIGN & MIX: Defacto Sound